Container Village

We’re taking something that you’ve known and loved – the AREA 506 Vendor Village – and turning it into another amazing experience on the Saint John waterfront. 

In June 2022, we’ll be opening the full waterfront experience with a diverse collection of retail shops, a performance space, a waterfront container bar, food trucks, public art and pop-up activities. All wrapped up in more than 60 shipping containers, celebrating everything that’s cool about our identity as a Port City.

What’s it going to look like? Here’s the plan.

  1. Retail Space: Modified shipping containers designed for vendors to showcase the best of NB goods.
  2. Graffiti Alley:120 foot long, 20-foot-high feature of mural and graffiti work from local and international artists.
  3. Crew Lounge: An area to allow our friends and staff from the many visiting cruise ships to catch up and put their feet up.
  4. Stage: The stage will be set for great entertainment all season, from extending the crowd-pleaser Waterfront Concert Series to other entertainment — all summer long!
  5. Waterfront Beer Garden: Three levels of outdoor patio creating the best views of the Bay, and an incredible view of the AREA 506 stage!

Wondering who will be featured in the Container Village? 

Well, we’ve got East Coast Lifestyle, Mint Rentals, and Bella’s Traditional Ice Cream on board, just to name a few!

How can I get involved?

Well, if you’re a potential volunteer, sponsor, musician or performance artist, hit us up using the form on our CONTACT page and the appropriate team member will get back to you.

If you’re a vendor and looking to get involved, here are a few things to keep in mind:

We’ve focused interest into five categories to help us curate a well-rounded group of vendors and satisfy anticipated interest and demand from cruise passengers, residents and regional tourists:

  • Local Products
  • National Retail Brands
  • Services
  • Local Art & Gifts
  • Food & Beverage

If you’re a vendor looking for information on the Expression of Interest (EOI) Process, submit your interest using this form.

We encourage interested parties to reply to the Expression of Interest as early as possible, as initial allocations began November 2021.

How do I know if you got my information request?

Once you’ve filled out the form, you will receive an email from us containing the formal EOI documentation, as well as an offer to organize a call or video conference to discuss the details.

What are the options for retail space in the Village?

We have two options:

1. A 40’ container with two retail spaces.

40' Retail Space diagram

2. A 20’ container with one retail space.

20' Retail Space diagram

Each retail shop will include a garage door and a person-door to ensure retailers have options depending on how beautiful a day it is.

The insides of the containers? At the end of the day, those will look however the individual vendors decide to deck them out and bring the space to life!