For their aptly titled LP Time for the Future, genre-fluid alt-pop outfit Fake Shark took a page from the Paul’s Boutique playbook and got heavy into sampling, borrowing bits and pieces from existing records to create something uniquely novel and incredibly compelling.
In fact, Time for the Future successfully straddles several balances beyond fresh and familiar. Thanks to the clever lyricism laced throughout the monster hooks, it’s universally appealing and individually relatable all at once. Immediately sticky but teeming with substance. Dance-inducing but still cerebral.
With virtually no limits on the instrumentation or stylistic intricacies Fake Shark can incorporate to make something stunning, the constant at the core of their output is the idiosyncratic, simply inescapable vocal hooks.
In the vein of other boundary-bending pop innovators like Prince, No Doubt, Solange, or Blood Orange, no two Fake Shark albums are alike, yet all are instantly recognizable as their own.