Village People: Saint John Sea Dogs Hockey Club

When the Container Village was still just an idea, our team set out to meet with others who shared this vision of transforming the waterfront. Now with a little over half of the first season behind them, we reached out to those partners in the Container Village — affectionately known as the Village People’ — to find out a little bit more about who they are, what makes them tick, and what they love about their businesses and being part of this challenging and exciting first year in the Container Village. 

Today we’re talking to Tricia Hodd from the Saint John Sea Dogs Hockey Club

Q: What’s your favourite colour?
Black & Blue! 

Is your Container Village location your first retail shop?
No, we have a permanent location in the box office at TD Station and on game days, a kiosk on the concourse of TD Station.

Why did you want to set up shop at AREA 506?
We wanted a store that was accessible to locals and tourists alike, where people could get their Sea Dogs merchandise easily. We worked with the AREA 506 team in bringing the vision of the Memorial Cup to life and wanted to be a part of their vision in bringing the waterfront area of Saint John to life.

When you were a kid, what did you want to be when you grew up?
I wanted to be a professional organizer growing up.

What do you consider your biggest success?
I started working with the Sea Dogs in April 2022 and had the Container Village store up and running by opening day in June, all while in the middle of Memorial Cup planning. Being able to do that is a testament to the team of amazing people I work with that really rallied together.

What’s next?
We are getting ready to kick off the 22 – 23 hockey season at TD Station, while preparing for a huge cruise season in the Port. It’s an exciting time to be in this city and I’m excited to be a part of it.

While I run things behind the scenes, the real rock stars of our Container Village location are Audrey and Rhian. These two show up everyday and are such great ambassadors of our team and of our city. Whether they are talking hockey with local fans, taking photos for fans in our players stall, educating visitors about who the Sea Dogs are – I am so proud to work with these two.